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I prefer it when I'm on the phone with an individual and apply the word “clean.” Truly makes my day, because I what it really time when all clients wanted with their websites was more: more Flash, more text, more information, more options, more mess! Busy websites don't convert too as clean websites. Break the information down towards essentials. Show only 2-3 important involving information on a page. Think Apple Mac, not BrandsMart USA. Your site is a place where people should feel calm as well as at ease.